Summary

Your e-marketing objectives should cover the reasons businesses adopt digital marketing. Set goals to sell, save, speak, serve and sizzle online.

Are you looking to set good e-marketing objectives?

If yes, then, your online marketing goals must be informed by your situation. And best set up after a thorough analysis of such situation.

Aside being informed by your situation, your digital goals should align with your marketing goals. Ultimately, it should align with your core business goals and mission statement.

Your goals should cover the reasons businesses adopt digital marketing. That is if you want to make the most of the opportunities digital marketing avails you.

PR Smith developed the 5S of digital marketing that is useful in setting e-marketing objectives. And in developing a digital marketing plan.

The 5S helps ensures your goals cover the reasons businesses adopt digital marketing. And not just some reasons to make more sales.

Our setting good digital marketing goals guide explores this topic in-depth. Download it today. You will be glad you did.

The 5S include using digital marketing to:

  • Grow your sales online (Sell)
  • Serve and add value to consumers online (Serve)
  • Speak and get closer to consumers online (Speak)
  • Save cost online (Save)
  • Sizzle and extend your brand online (Sizzle)

Sell

What is your business about? What are you selling? Chances are good that whatever you are selling you can sell online. Or, at least, you can use an online presence to support the decision to buy offline.

You can significantly increase your reach and your sales online. For some industries, products and services can be digitized and delivered instantaneously online. This can help create another different revenue model aside the existing one.

Globally, purchases are shifting online especially for the middle and upper class of consumers. Note that this shift varies for different countries and regions.  The shift to buying online maybe because of the following benefits:

  • Convenience
  • Ability to compare prices
  • Discount offers
  • No crowd
  • More variety
  • Saving money on petrol
  • Benefiting the environment

Also, industrial buying is fast shifting online because of cost reduction.

The fact is not every product or service is suited for direct online selling. But even for those, online channels can help in influencing the decision to buy offline.

Serve

What other value are you providing your customers aside from the products they buy from you? How are you supporting your customers:

  • Before they buy from you?
  • During the time they are buying from you?
  • After they have bought from you?

Digital marketing can help you support your customers before, and after buying from you.

You can offer online resources to help customers decide on what to buy. You can also provide resources to teach your customers how to make the best use of products they buy from you.

TechSmith is a provider of software products that uses digital marketing to serve. They offer free trials and resources to help you decide what to buy. They also provide step-by-step tutorials to help you make the best use of their products.

Speak

How close are you to your customers?

Digital marketing provides you with ample opportunities to speak. And listen to your customers directly. You can use social media as a PR tool and a listening tool all at the same time.

You can use your website and a range of digital marketing channels to speak to your customers. These digital marketing channels include:

  • Email
  • Search engines
  • Social media
  • Mobile
  • Affiliates

Digital marketing communication channels can help you:

  • Communicate special offers
  • Build brands
  • Shape customer opinions
You may want to download our understanding digital marketing guide. It helps you understand what digital marketing really entails.

Save

Looking for ways to save cost?

Digital marketing can save you money in lots of ways. A well-designed website can help customers to service themselves.  This saves you money in customer service and increases satisfaction.

Also, transaction cost can be much reduced using online channels. Sending emails can cut postage expenses. Other savings can also be found in prints and distribution.

Annual reports, sales literature, user manuals and more can be stored and distributed electronically. This saves storage space, paper, trees, fuel (transport), and of course, money and time.

You can save money by using pay for performance digital marketing channels such as affiliates and paid search.

Sizzle

Digital marketing can help you extend your brand online. A brand is simply a thought in people’s minds which would be either real or perceived. What thoughts would you want your brand to be associated with?

You can use digital marketing to create memorable experiences and perceptions. Such experiences and perceptions will be associated with your brand.

In truth, if you set goals of using digital marketing to sell, serve, speak and save, you have set a goal to sizzle. But it shouldn’t stop here, there are much more you can do to extend your brand online.

Would you like more in-depth information on setting good e-marketing objectives?

Download our setting good digital marketing goals guide.

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