Download our free guide to understanding digital marketing, its importance and benefits for your business.
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The guide helps you to:
- Understand what digital marketing is
- Review and correct common confining beliefs about digital marketing
- Appreciate what digital marketing entails
- Decide how significant digital marketing is for your organization
- Understand and appreciate the benefits of digital marketing for your organization
- Understand and appreciate the risk of digital marketing
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You need a good understanding of digital marketing to make the most of it in helping your organization:
- Increase revenues
- Cut cost
- Gain competitive advantage
Your failure to understand digital marketing leaves room for your competition to win online. This will be due to its understanding and effective use of online marketing.
There is also the significant risk of losing your potential and present customers. Such customers that demand adoption of digital channels because of the convenience it provides.
Understanding of digital marketing enables you to steer your organization in the right direction.
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This guide is for you regardless of the size of your organization. You may also find this guide helpful regardless of your place in your organization.
How organizations approach marketing differs based on their size and growth stages.
Your approach could either be:
- Entrepreneurial – If you are in a startup or an SME. You apply entrepreneurial thinking and use guerilla marketing tactics to acquire and retain customers. You focus on making sales and growing. You “hack growth”
- Formulated – If you are in a large enterprise. You apply managerial thinking to your digital marketing. And approach digital marketing methodically or in a systematic way.
- Intrapreneurial – If you are in a large enterprise. Besides managerial thinking, you also apply entrepreneurial thinking in your digital marketing. You use guerilla tactics and “growth hacking” to your advantage.
Whatever your approach:
- Keep the customer at the center of your digital marketing
- Put measurement in place
- Make adjustments and keep improving based on feedback and results
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