Download our website content strategy template.
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This website content strategy template helps you in fixing your website content. Or you helping someone else fix theirs.
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For successful web content, it must:
- Meet the needs of its intended users and
- Support key business goals
How well does you website accomplish either of these goals?
This template helps make sure your website content both meets users’ needs and supports key business objectives.
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This website content strategy template is for you regardless of the size of your organization. But you will find it more useful if you are in a place to effect changes. Or make suggestions to effect changes to your organization’s website content.
Note it’s a simplified template. Developing a comprehensive content strategy involves:
- Undertaking a content audit to figure out what content you have. And whether it’s useful for your audiences, for your project objectives. A content audit will enable you to understand the scope of your content needs. It will also serve as a reference point when it’s time to create new content. It will show you what current content lives where.
- Doing an analysis to define the objectives, assumptions, risks, and success factors for your project content. And get all the project stakeholders to agree to them.
- Defining a content strategy that forms actionable and achievable recommendations for content creation, delivery and governance – informed by your project goals. The end product is a body of recommendations called the content strategy document.
If you need help, Proedice can work with you to develop a comprehensive web content strategy for your organization.
Tell Proedice about your content strategy challenge and get help fixing your web content.
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