by Suleman Abdullahi | Last updated Jan 10, 2018 | Marketing Fundamentals
A business’s marketing mix is key to the getting remarkable results. And results for a business refer to customers buying from the business. Buying customers provide the needed revenues and profit to sustain a business. So getting the marketing mix right is of great...
by Suleman Abdullahi | Last updated Jan 11, 2018 | Developing a Marketing Strategy
As you may or may not know, marketing strategy is a broad plan of action designed to meet marketing goals. The expected outcomes of marketing are to find sources of cash flow and to produce cash flow. These outcomes form marketing goals. So, strategy provides the...
by Suleman Abdullahi | Last updated Nov 20, 2017 | Marketing Fundamentals
Your understanding of marketing and the marketing concept could determine the future of your business. Most noteworthy is that at the heart of the success and failure of any business is marketing. This is because the focus of marketing is on customers and their...
by Suleman Abdullahi | Last updated Jan 11, 2018 | Marketing Fundamentals
What Is Marketing? Great question! Marketing is often seen by many as equal to selling, promotion, and advertising. It’s thought to exist to help a company get rid of its products i.e. to support other business functions such as manufacturing. But the truth is the...
by Suleman Abdullahi | Last updated Feb 6, 2016 | Uncategorized
Summary Your e-marketing objectives should cover the reasons businesses adopt digital marketing. Set goals to sell, save, speak, serve and sizzle online. Are you looking to set good e-marketing objectives? If yes, then, your online marketing goals must be informed by...